Elektrotechnik Oelsnitz GmbH is making a major contribution to the energy transition in Germany. This mission requires a flexible team with highly trained electrical engineering specialists. Like many other companies, there was no active employer brand and no strategic social recruiting - so growth was dependent on random applications.
The right content was produced together with the HR department and some volunteers in the office, switchgear construction and on the construction site. The focus was on a clear approach to the target group, algorithm optimisation and high-quality communication of benefits. With strategic social recruiting for individual positions and continuous social media marketing for an active employer brand, we are future-proofing „eto“.
In the meantime, Elektrotechnik Oelsnitz GmbH is constantly receiving new unsolicited applications. If some positions are increasingly sought after, we receive 10-20 top candidates after just 4 weeks. In the Head of HR position, for example, we received 6 high-quality applications after 4 days. At the same time, the employer brand on social media continues to grow every month.
