Project Portrait: Reference marketing that really works

Project Profile: Reference Customer Marketing in SMEs B2B buyers read testimonials before making a purchase 87 % of companies use video in their marketing 86 % trust customer testimonials more than a company’s own claims 5/10 higher conversion rate through testimonialvideos 76 % Why your most satisfied customer is your best sales pitch Table of contents What is a project profile? How a Project Profile® differs from a traditional corporate video What […]

Real film vs. Animation: What builds trust in B2B

REALFILM VS. ANIMATION What builds trust in B2B: video – people watch 13 hours of video per week; 13 per cent of consumers say video quality influences how much they trust a brand; 80 per cent of companies use videos; 80 per cent see better conversion rates with testimonials; 0 X Real film vs. animation: What really builds trust in B2B marketing Table of contents Live-action vs. animation: The difference […]