Trust as a decisive USP in the corporate environment
- Case study
Result - Trust building & image enhancement
Employees give the campaign a familiar feeling - what the target group needs
COURSE OF THE CO-OPERATION
Initial situation
As part of the Messer Group, Messer Industriegase is part of a group-like structure and therefore has a number of communication requirements. The challenge in this project, however, is that the customers of Messer Industriegase GmbH favour a very pronounced "hands-on mentality". An impersonal corporate group does not work here.
Solution & realisation
Together with our contact Andreas Szabo from Messer Industriegase, we developed a storyline that combines both the most important USP - partnership - and the security provided by a corporate group within the company structure. With personal content from Messer employees and insights into two customer projects, the campaign impressively demonstrates that partnership at Messer Industriegase is lived practice and not just a buzzword.
Result & Performance
In addition to a lot of internal encouragement, the social media community has also given its feedback. Numerous impressions, likes and shared posts mean that the reach of Messer Industriegase is increasing, trust in the company and the people behind it is growing and more people are visiting the actual landing pages. These landing pages then contain lead magnets in the form of white papers and the like.
