Social selling as a hidden champion in metal construction
- Case study
Result - Lead generation & reach acquisition
Organic Social media presence & strategic Personnel
Branding
COURSE OF THE CO-OPERATION
Initial situation
With its solutions and attention to detail, Schoch Edelstahl offers an incredibly good performance when working with customers. Our joint task was now to communicate precisely these customer successes, developed solutions and USPs in the best possible way in order to appeal to new potential customers.
Solution & realisation
Our approach was as simple as it was ingenious. Using a personal approach to communicate expertise and customer successes in such a way that they reach and are understood by the target group. Setting up two personal LinkedIn profiles, social media management & content creation with Managing Director Lars Schoch and Sales Manager Andreas Graul took centre stage.
Result & Performance
After just under 6 months, a webinar with over 150 leads generated took place as part of the collaboration. Some potential customers and interested parties contact Schoch Edelstahl by telephone and are familiar with the company thanks to its LinkedIn presence. Automated social media management leads to over 200,000 impressions per month.
STRATEGY
