More than 300 leads in under 90 days
- Case study
Result - Lead generation & reach acquisition
Strategic performance marketing for predictable leads with 12€ CPL
COURSE OF THE CO-OPERATION
Initial situation
The beauty clinic in the marvellous heart of Dresden is experiencing strong growth. New colleagues are being recruited and investments are being made in new technology. The aim of our collaboration was now to also address the patients so that this side of the scaling phase is also optimised.
Solution & realisation
In the first collaboration, which lasted just under 6 months, our focus was on creating the initial foundations for social media marketing and functioning consulting processes. Processes that could also withstand a scaling phase. In plain language, we focussed on the CRM system, landing page creation and content creation.
Result & Performance
The results of the information marketing campaign are impressive after just under 3 months. Over 300 leads, conversion rates of 5-12% and costs per lead of up to €3.51 in the peak campaign. Furthermore, the reach of Elb-Aesthetic continues to increase. In addition to patient acquisition, we are now also embarking on a joint recruitment project with the team from Dresden.
Landing page & funnel
Once social media traffic has been generated, interested parties are directed to landing pages on which the topic is explained and described in depth.
Potential interested parties can then download a suitable white paper, which explains the subject area in its entirety and forms the start of lead generation.
These leads are contacted in a structured and semi-automated manner and converted into real consultations.
STRATEGY
