A project of the century - U17 Transport
- Case study
Result - More reach & trust with video marketing
Emotional moments and high-end technology visualised!
COURSE OF THE CO-OPERATION
Initial situation
A project in a class of its own took place in 2024. The submarine "U17" had to be transported from Speyer to Sinsheim. Our customer TII-Scheuerle was a key driver of the project, as the transport took place on the SCHEUERLE InterCombi. Particularly tricky for us: Hardly any exact time specifications due to heavy load transports, shoots often at night & a very short completion time of a few days.
Solution & realisation
Direct coordination with our project manager at TII-Scheuerle and flexible planning of the journey were essential. All the recorded scenes were uploaded directly to the company's internal cloud on the day of the shoot so that some short-form clips and the actual main film could go online within a few days.
Result & Performance
In addition to emotionalising the project, it was particularly important for our client to present the USPs of their own product. We were able to emphasise these USPs with targeted interviews and high-quality close-ups. The short-form clips were organically viewed, shared and commented on over 1.1 million times on the meta platforms. A project of the century at its best!
STRATEGY
