Sustainably more leads in industrial hall construction
- Case study
Result - Lead generation & reach acquisition
Organic Social media presence & strategic Performance Marketing
COURSE OF THE CO-OPERATION
Initial situation
Before working with HTS Industriebau, the full-service hall builder was faced with the challenge of scaling its own marketing mix. Social media accounts had to be managed on a permanent basis, reference customer marketing had to be built up and lead generation had to be stabilised and optimised in order to be able to refrain from spending on Google ads in the long term.
Solution & realisation
After a joint pilot project totalling 4 project portraits and a workshop on the most basic topics, HTS Industriebau 2024 started as a filmovo VIP partner. Since then, social media management has been outsourced to us, new reference customer marketing has been continuously added and the marketing mix has been constantly optimised to ensure omnipresence among the previously analysed target group.
Result & Performance
Within the first few months as a VIP partner, lead generation was optimised to the extent that some of the leads were generated via Social Ads and organic LinkedIn Personal Branding is created. Furthermore, over 800,000€ in enquiry volume acquired through the collaboration. New suppliers and partners have also been introduced to the company through the established reach. Every year 100,000+ organic impressions generated on LinkedIn.
STRATEGY

„Even the first contact was refreshingly different. Finally an agency where I as the customer had more of the dialogue than the salesperson. The offer came quickly and exactly reflected my wishes/needs. I wasn't talked into anything or sold rocket science.
The workshops built on each other and made sense for us in terms of content. Step-by-step instructions. The kick-off for our first video project showed from the questions asked that the agency knows the B2B sector very well, questions or concerns were cleared up in advance.“
Sonja Schlamp
HTS Industriebau GmbH