Marketing Pioneering achievement in plant engineering
11K
LinkedIn Follower
(15% growth)
31,7k
Monthly impressions
to the company profile
7,5
Shooting days as
VIP Partner
9tb
Images
for the content pool
About the company
Standardkessel Baumgarte is a leading specialist for turnkey power plants and sustainable energy solutions. The company realises customised plants for generating energy from waste, biomass, sewage sludge and gas and oil-fired power plants, including modern flue gas cleaning, and has been supporting industry and local authorities as an experienced EPCM service provider for decades.
About the campaign
The campaign started with a clear target group analysis and joint brainstorming sessions, which resulted in a suitable strategy. Authentic content was then produced in the form of images and videos directly at the facilities, in the offices and at events. Various formats were tested, successful content was developed into series and bundled into a content pool. Regular joint analyses and quarterly strategy adjustments resulted in a strong LinkedIn presence that shows Standardkessel as it really is.
Effort without content pool strategy
Effort with content pool strategy (-40%)
Content Pool Strategy
For Permanently new and target group-optimised content are usually numerous days of filming per year are required. Especially for systems of this size with high effort and hurdles connected.
For this reason, we work in such a way that at the beginning of the collaboration, various shoots of the most important systems and areas are realised and we can later create new content with these recordings, without having to travel to a plant every week.
High output with decreasing expenditure for the plants, Standardkessel Baumgarte and the administration of the bureaucracy.
"Niche content" for LinkedIn
With our help, Standardkessel uses in-depth technical content to address precisely the target group that understands what it is all about. Insights into systems, pressure tests and commissioning show the greatest performance on social media
Nick Simon
Head of Marketing at Standardkessel Baumgarte GmbH
Quote from video
Felix Schumann
Managing director and founder
Filmovo GmbH
Filmovo GmbH
Berliner Str. 18 | 01945 Ruhland | Germany
Cottbus Local Court | VAT ID: DE368071958
GF: Felix Schumann
