Reach decision-makers with a clear message
- Case study
Result - Building trust & gaining reach
Dramatic storytelling
with clear
Message
at the core
COURSE OF THE CO-OPERATION
Initial situation
As a start-up, CNT Technology is operating in a very difficult market environment. Potential customers such as Kaufland, EDEKA or other large corporations attach little importance to optimising their refrigeration units or ignore defects completely. In addition, the number of potential contacts is very small, which is why marketing with a watering can does not work.
Solution & realisation
Together with the CNT Technology team, we have developed a concept that presents the advantages of the product in an extremely simple emotional way and also explains them in figures and cost savings. In this way, potential customers are emotionally captivated and then understand the commercial benefits of the product.
Result & Performance
At Euroshop 2023, CNT Technology's start-up stand was considered a real insider tip with a high level of quality. Outsiders approached the team there about the joint marketing measures and visited the start-up's website almost 300 times within 48 hours.
STRATEGY
„We have now been working with filmovo for 3 years and the results are impressive. In the beginning, I had around 143 contacts and our company profile had maybe 50, but since then we have started to create interesting content for our target groups and to actively network. As a result, our network has grown by over 2000% over time, our reach has increased significantly and we have become much more visible as a result. This has ultimately resulted in lots of exciting projects and success stories.
We now regularly adjust our goals, discuss upcoming campaigns and video shoots and continue to refine our strategy in order to get our message across.“
Michael Ullbrich
CEO, CNT Technology
