Privacy policy

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the „Information on the controller“ section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have further questions on the subject of data protection.

2. hosting

We host the content of our website with the following provider:

Mittwald

The provider is Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp (hereinafter referred to as Mittwald).

Details can be found in Mittwald's privacy policy:
https://www.mittwald.de/datenschutz.

The use of Mittwald is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in displaying our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract prescribed by data protection law, which guarantees that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3 General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is

Filmovo GmbH
Berliner Str. 18
01945 Ruhland

Telephone: +49 176 3252 5847
E-Mail: hello@filmovo.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we work together with various external organisations. In some cases, it is also necessary to transfer personal data to these external organisations. We only pass on personal data to external bodies if this is necessary for the fulfilment of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 para. 1 lit. f GDPR or if another legal basis permits the transfer of data. When using processors, we only pass on our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data. You can contact us at any time if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to check this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the exercise, defence or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of its erasure.
If you have lodged an objection in accordance with Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. data collection on this website

Cookies

Our Internet pages use so-called „cookies“. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to analyse user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Enquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry including all personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

5. social media

Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can find an overview of the Facebook social media elements here:
https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook receives the information that you have visited this website with your IP address. If you click on the Facebook „Like“ button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at
https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and §25 para. 1 TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php.

The company is certified in accordance with the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/4452.

Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram then receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and §25 para. 1 TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. The joint obligations incumbent on us have been set out in a joint processing agreement. You can find the wording of the agreement at
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://privacycenter.instagram.com/policy/ and
https://de-de.facebook.com/help/566994660333381.

Further information on this can be found in Instagram's privacy policy:
https://privacycenter.instagram.com/policy/.

This website integrates content from the LinkedIn career network, for example company feeds, posts, videos or „Share“ buttons. The responsible service provider in the EU is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; the parent company is LinkedIn Corporation, 1000 W. Maude Ave, Sunnyvale, CA 94085, USA. Embedding enables us to provide visitors with relevant social media content directly on our website and thus strengthen our online presence.

When you access a page that contains LinkedIn elements, your browser automatically establishes a connection to LinkedIn servers. Among other things, your IP address, time stamp, device and browser properties and the URL called up are transmitted. LinkedIn sets various cookies and similar technologies; these include „li_gc“ (stores the consent status for non-essential cookies, duration six months) and „li_at“ (authentication token for logged-in members, duration one year). If you are logged in to your LinkedIn profile while visiting the site, LinkedIn can directly assign the interaction with the embedded content to your user account.

The processing is carried out in the interest of an appealing external presentation, increasing our brand perception and professional communication with stakeholders; the legal basis is Art. 6 para. 1 lit. f GDPR. If we ask you in the consent banner for consent to load this external content or to set the cookies described, we base the processing exclusively on Art. 6 para. 1 lit. a GDPR in conjunction with Section 25 para. 1 TDDDG; you can revoke your consent at any time via the cookie settings.

The transfer of personal data to the USA cannot be ruled out. LinkedIn secures such transfers with the help of the EU standard contractual clauses and is also certified in accordance with the „EU-US Data Privacy Framework“; the company thereby undertakes to comply with a level of data protection comparable to that in the EU.

LinkedIn provides further information, including details on the categories of data processed, storage periods and your rights as a data subject, in its privacy policy: https://www.linkedin.com/legal/privacy-policy

6. plugins and tools

Vimeo without tracking (Do-Not-Track)

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with Vimeo videos, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. However, we have configured Vimeo so that Vimeo will not track your user activities and will not set any cookies.

The use of Vimeo is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on „legitimate business interests“. You can find details here:
https://vimeo.com/privacy.

Further information on the handling of user data can be found in Vimeo's privacy policy at:
https://vimeo.com/privacy.

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of this service, we can integrate map material on our website.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of standardising the display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

You can find more information on the handling of user data in Google's privacy policy:
https://policies.google.com/privacy?hl=de.

Usercentrics

We use the consent management service Usercentrics, of Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany (Usercentrics). This enables us to obtain and manage the consent of website users for data processing. The processing is necessary to fulfil a legal obligation (Art. 7 para. 1 GDPR) to which we are subject (Art. 6 para. 1 sentence 1 lit. c GDPR). The following data is processed for this purpose

Date and time of access Browser information Device information Geographical location Cookie preferences URL of the page visited

The functionality of the website is not guaranteed without the processing.

Usercentrics is the recipient of your personal data and acts as a processor for us.

The processing takes place in the European Union. Further information on objection and removal options vis-à-vis Usercentrics can be found at:
https://usercentrics.com/de/datenschutzerklaerung/

The data will be deleted after 3 years.

Please refer to our general information on deleting and deactivating cookies above.

Hubspot CRM

This website uses the HubSpot customer relationship management system. The responsible service provider in the EU is HubSpot Ireland Limited, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland; the parent company is HubSpot Inc, 25 First Street, Cambridge, MA 02141, USA.

HubSpot provides functions for contact and lead management, form and newsletter provision, marketing automation and website analysis. Cookies such as „__hstc“ and „hubspotutk“ are used to uniquely identify visitors, record sessions and link them to form submissions.

Depending on the module used, HubSpot processes IP addresses, device and session information, pages accessed, timestamps, form details (e.g. name, email address) and interaction and communication histories. This information is mainly stored on HubSpot servers, which are also located in the USA. The basis for this is the order processing contract concluded between us and HubSpot, including the standard contractual clauses of the EU Commission.

Data processing serves the efficient maintenance of customer and prospective customer relationships, the automation of sales and marketing processes and the analysis of user interaction. The legal basis is Art. 6 para. 1 lit. f GDPR (legitimate interest in effective customer communication and optimisation of our online offering). If we ask you in advance for your consent to the setting of cookies or the processing of personal data, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG; consent can be revoked at any time.

Data will only be transferred to the USA if this is necessary for the fulfilment of the contract or if you have given your consent. HubSpot bases the transfer on the standard contractual clauses of the EU Commission; in addition, HubSpot Inc. is certified under the „EU-US Data Privacy Framework“ and thus undertakes to comply with European data protection standards.

Further information on data processing by HubSpot can be found in the HubSpot privacy policy at https://legal.hubspot.com/privacy-policy and in the Data Processing Agreement at https://legal.hubspot.com/dpa.

Google Tag Manager

This page uses the service Google Tag Manager one. The provider responsible for Europe is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; The parent company is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Tag Manager is used exclusively to centrally display and manage website tags (e.g. for analysis or marketing tools). It does not create any user profiles itself, does not store any cookies and does not carry out any analyses of its own.

According to Google, the Tag Manager only collects Aggregated information about the triggering of tags; this data contains no IP addresses or other personal identifiers. In the unavoidable HTTP log files that are created when the service is called up, the IP address may be included for a short time; these logs are deleted after no more than 14 days deleted.

The utilisation takes place on the basis of Art. 6 para. 1 lit. f GDPR - our legitimate interest in a efficient, safe and economical provision of our online services. If we ask you to consent to the execution of certain tags or the setting of cookies in the context of a consent banner, the processing is carried out exclusively on the basis of your consent. On the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG; You can revoke your consent at any time with effect for the future.

One Transfer of data to the USA cannot be excluded (e.g. in the case of technical support processes by Google LLC). Google bases these transfers on the EU standard contractual clauses and is also certified according to the „EU-US Data Privacy Framework“ (DPF), which commits Google to comply with European data protection standards. Details can be found in the Google contract documents and in the DPF certification:
https://privacy.google.com/businesses/gdprcontrollerterms/,
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ and
https://policies.google.com/privacy/frameworks

Please note that the Google Tag Manager only controls the triggering of other services. For the data protection assessment of the respective integrated tags (e.g. Google Analytics, Google Ads or third-party scripts), the corresponding sections of this privacy policy apply.

Google Analytics

This website uses Google Analytics 4 (GA4). The responsible service provider for Europe is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; The parent company is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses the JavaScript tag and cookies such as „_ga“ and „_gid“ to collect pseudonymised usage data in order to measure page views, length of stay, sources of origin or interactions. These cookies distinguish individual visitors, store session IDs and typically expire after 24 months or 24 hours.

GA4 does not record complete IP addresses: For access from the EU, IP information is discarded before it is logged on EU-based servers so that it is not stored or analysed.

The standard retention period for user and event-related data is two months and can be extended to a maximum of 14 months, depending on the account configuration. After this period, the information is automatically deleted.

We use Google Analytics to statistically evaluate user behaviour and to optimise our online offering economically. The legal basis is Art. 6 para. 1 lit. f GDPR (legitimate interest in the analysis of user behaviour and the continuous improvement of our website). If we obtain your consent via the consent banner, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § Section 25 (1) TDDDG; You can revoke your consent at any time with effect for the future.

You can prevent the collection of data by Google Analytics by refusing the use of cookies in our content banner or by downloading and installing the browser plugin provided by Google. Browser add-on to deactivate Google Analytics which is available for Chrome, Safari, Firefox and Microsoft Edge.

Meta Pixel (formerly Facebook Pixel)

This website uses the conversion and retargeting tool Meta Pixel (formerly „Facebook Pixel“). The responsible body within the EU is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Group parent company is Meta Platforms Inc, 1 Meta Way, Menlo Park, CA 94025, USA. The pixel is a JavaScript code that is integrated on our site and loads a library that can be used to measure visitor actions triggered by meta advertising. .

The service logs page views, scroll and click events, order or registration completions and referrer-related information. If Advanced Matching is activated, the script additionally transmits hashed (SHA-256) customer identifiers such as e-mail address or telephone number in order to be able to assign events to persons across platforms. .

Among other things, Meta uses the cookie „_fbp“, which stores a unique browser ID and expires after three months; this allows Meta to assign users to cross-platform advertising segments. .

Processing is carried out in order to evaluate the effectiveness of campaigns, to form target groups („custom audiences“) and to be able to display customised offers. The legal basis is Art. 6 para. 1 lit. f GDPR (legitimate interest in commercial marketing and reach analysis). If you have given your consent in the consent banner, the processing is based exclusively on Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG; you can revoke your consent at any time via the cookie settings.

For individual analyses, we and Meta act as Jointly responsible; There is a corresponding agreement („Controller Addendum“) in accordance with Art. 26 GDPR, available at https://www.facebook.com/legal/controller_addendum.

Data transfer to the USA is possible. Meta bases these transfers on the Standard contractual clauses of the EU Commission and to his Certification in accordance with the „EU-US Data Privacy Framework“ (DPF), Meta is committed to maintaining a level of data protection comparable to that of the EU. .

Further information on processing by Meta can be found in the Meta Privacy Policy (https://www.facebook.com/privacy/policy/) and in the DPF instructions (https://www.facebook.com/privacy/policies/data_privacy_framework/)

Happierleads

This website uses the visitor identification and lead generation tool Happierleads. The provider is the Happierleads Ltd, 32 London Bridge St, London SE1 9SG, United Kingdom. With the help of the tracking pixel integrated into WordPress, anonymous website visitors are assigned to a probable business identity in real time and - depending on the configuration - transferred directly to a CRM or an automated approach.

For this allocation, Happierleads processes in particular the data generated when you call up the page. IP address, technically necessary Cookie identifiers as well as other session and behavioural data such as URLs accessed, length of visit and referrer. The system largely filters out access from residential connections, but uses a combination of IP and cookie data to distinguish between different users of the same connection. In individual cases - such as individual companies or home office access - a personal reference cannot be ruled out.

The cookies of the pixel remain up to 24 months stored; all raw data is stored on AWS servers in Ireland and are encrypted there both in transit and at rest.

Processing is carried out for Analysis of visitor behaviour, qualification of potential B2B leads and optimisation of our sales processes. The legal basis is Art. 6 para. 1 lit. f GDPR - our legitimate interest in the commercial marketing of our offers. If we ask for your consent to set the aforementioned cookies or to analyse personal data via the consent banner, we process this data exclusively on the basis of Art. 6 para. 1 lit. a GDPR in conjunction with § 25 para. 1 TDDDG; Once you have given your consent, you can revoke it at any time via the cookie settings.

Happierleads generally stores the information collected within the EU. If, in the context of maintenance or support, data is transferred to Third countries outside the EEA the provider bases these transfers on the Standard contractual clauses in accordance with Art. 46 (2) c GDPR; in addition, there is an EU-recognised Appropriateness decision level for the United Kingdom.

Further details on data processing, your rights as a data subject and opt-out options can be found in Happierleads' privacy policy at https://help.happierleads.com/hc/help/articles/1738751705-happierleads-user-s-privacy-policy.

AWStats

This website uses the server-side statistics tool AWStats on. AWStats is a free open source project by the French developer Laurent Destailleur and is operated under the GNU GPL; it runs locally on our web server and only analyses the access logs available there. .

Each time a page is called up, the web server records in its log files, among other things, the time stamp, requested resources, the HTTP status code used, the referring URL, browser/operating system details and the IP address of the requesting device. AWStats processes these log entries offline, creates graphical reports on visitor numbers, countries of origin, retrieval frequencies and error messages and presents them in internal HTML reports. No client-side data collection takes place; AWStats requires neither JavaScript nor cookies and does not execute any tracking scripts in the browser. .

The evaluation serves the legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR to monitor server utilisation, to detect security-relevant anomalies (e.g. bots, error messages) and to optimise our online offering both technically and economically. Since no end device information is read out and no browser identifiers are stored, no consent is required for this processing in accordance with Section 25 (1) TDDDG.

The raw log files contain truncated IPv4 or IPv6 addresses if the anonymisation script configured by us is active; in this case, the last octet (or the last 80 bits for IPv6) is masked before importing into AWStats so that the remaining data can only be assigned to a connection and no longer to a specific person. Unshortened IP addresses only appear in the system's own security logs and are deleted there after two months at the latest as part of the automatic log rotation; AWStats reports are overwritten on a regular basis in accordance with the „stat_ttl“ period set in our server backend, which is two to twelve months by default. .

Personal data is not transferred to third parties or third countries, as all processing steps are carried out in the same hosting environment. In accordance with Art. 15-17 GDPR, users can request information about the information contained in the log files or request their deletion; an informal message to the contact addresses listed in the imprint is sufficient for this purpose.

Further technical details are provided by the AWStats project at https://awstats.sourceforge.io/ ready.